Searching For a Briliant Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that web site to bring in money, it must be written really well. Unless you're good at copywriting already it's wise to hire someone who is experienced to write the text on your website. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are born equal. Some copywriters are very gifted. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is simple. Here is how you can know the difference.
Does the copywriter have a web site of his or her own? Any copywriter that wants to write web copy must have a website that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your own website? Examine the copy used on this website as well. If you find several errors, this is a bad sign.
How favorably do you react as you are reading the copywriter's own copy? This involves more than merely noticing grammar and spelling errors. read Do you have any form of emotional response to the text on the site? Does it cause you to warm up to the copywriter? Does it make you feel like you want to find out more about the writer and keep on reading? Does it make you feel like you want to hire that copywriter right away? Does it make you want to run for the hills? Does website copy make you angry? These are all really crucial reactions and they demand your attention.
Perform your background research on the writer. Try searching for reviews on online discussion boards and independent sites. It's very likely that the only reviews you are going to find on the writer's web site are going to be good. Search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Look closely at these reviews and feedback. Ask the copywriter to furnish you with one or two references. Be sure that you follow up and actually make contact with those references so that you can get an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially crucial if the copywriter claims he or she is an expert in an area. When the writing feels like it was stolen from Wikipedia or is particularly unclear, it's best to find someone else.
There are numerous different ways to see if a copywriter is worth paying for. It is important to do your homework and look beyond the writer for information as to his/her reputation and character.